Grademaker Essentials Of Marketing

Download or read book Grademaker Essentials of Marketing written by Lamb/Hair/McDaniel and published by Cengage Learning. This book was released on 2005-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of the Integrated Learning System, the study guide questions are linked to the learning objectives by numbered icons. A student having difficulty with the material found in Chapter 5, Learning Objective 2, can quickly go to this Learning Objective in the Grademaker and find numerous questions and aids to master that material. Every chapter includes application questions in a variety of formats to help students to master concepts. Study guide questions are designed to be similar in type and difficulty level to the Test Bank questions. By careful review of the Grademaker, students can dramatically improve their test scores.