Guerrilla Marketing Excellence
Author | : Jay Conrad Levinson |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 252 |
Release | : 1993 |
ISBN-10 | : 0395608449 |
ISBN-13 | : 9780395608449 |
Rating | : 4/5 (449 Downloads) |
Download or read book Guerrilla Marketing Excellence written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1993 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.