Hacking the Electorate
| Author | : Eitan Hersh |
| Publisher | : Cambridge University Press |
| Total Pages | : 273 |
| Release | : 2015-06-09 |
| ISBN-10 | : 9781107102897 |
| ISBN-13 | : 1107102898 |
| Rating | : 4/5 (898 Downloads) |
Book Synopsis Hacking the Electorate by : Eitan Hersh
Download or read book Hacking the Electorate written by Eitan Hersh and published by Cambridge University Press. This book was released on 2015-06-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.
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