Handbook Of Hospitality Marketing Management

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Handbook of Hospitality Marketing Management
Language: en
Pages: 576
Authors: Haemoon Oh
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
Routledge Handbook of Hospitality Marketing
Language: en
Pages: 788
Authors: Dogan Gursoy
Categories: Business & Economics
Type: BOOK - Published: 2017-10-02 - Publisher: Routledge

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This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin
Hospitality Marketing Management
Language: en
Pages: 673
Authors: Robert D. Reid
Categories: Business & Economics
Type: BOOK - Published: 2009-02-09 - Publisher: John Wiley and Sons

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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitali
Handbook of Hospitality Strategic Management
Language: en
Pages: 512
Authors: Michael Olsen
Categories: Business & Economics
Type: BOOK - Published: 2008-09-10 - Publisher: Routledge

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Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recogniz
The Routledge Handbook of Hospitality Marketing
Language: en
Pages: 628
Authors: Dogan Gursoy
Categories: Hospitality industry
Type: BOOK - Published: 2018 - Publisher:

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This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin