Handbook Of Market Research

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The Handbook of Marketing Research

Author	: Rajiv Grover
Publisher	: SAGE
Total Pages	: 726
Release	: 2006-06-23
ISBN-10	: 141290997X
ISBN-13	: 9781412909976
Rating	: 4/5 (976 Downloads)

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Book Synopsis The Handbook of Marketing Research by : Rajiv Grover

Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

The Handbook of Marketing Research Related Books

Language: en
Pages: 726

The Handbook of Marketing Research

Authors: Rajiv Grover

Categories: Business & Economics

Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

Language: en
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Handbook of Market Research

Authors: Christian Homburg

Categories: Business & Economics

Type: BOOK - Published: 2021-12-03 - Publisher: Springer

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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app

Language: en
Pages: 721

The Handbook of Marketing Research

Authors: Rajiv Grover

Categories: Business & Economics

Type: BOOK - Published: 2006-06-23 - Publisher: SAGE Publications

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The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based dec

Language: en
Pages: 6

The International Handbook of Market Research Techniques

Authors: Robin Birn

Categories: Business & Economics

Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers

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* Standard text dealing with market research techniques

Language: en
Pages: 383

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Authors: Ronald A. Nykiel

Categories: Hospitality industry

Type: BOOK - Published: 2007 - Publisher: Psychology Press

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The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of r