Handbook Of Research Methods For Marketing Management

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Handbook of Research Methods for Marketing Management

Handbook of Research Methods for Marketing Management
Author :
Publisher : Edward Elgar Publishing
Total Pages : 392
Release :
ISBN-10 : 9781788976954
ISBN-13 : 1788976959
Rating : 4/5 (959 Downloads)
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Book Synopsis Handbook of Research Methods for Marketing Management by : Nunkoo, Robin

Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.


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