Handbook Of Research Methods In Consumer Psychology
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Language: en
Pages: 528
Pages: 528
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o
Language: en
Pages: 168
Pages: 168
Type: BOOK - Published: 2016-04-18 - Publisher: Verlag Barbara Budrich
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors prese
Language: en
Pages: 1296
Pages: 1296
Type: BOOK - Published: 2018-12-07 - Publisher: Routledge
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re
Language: en
Pages: 418
Pages: 418
Type: BOOK - Published: 2018-12-07 - Publisher: Taylor & Francis
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres
Language: en
Pages: 873
Pages: 873
Type: BOOK - Published: 2023-04-06 - Publisher: Cambridge University Press
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe
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