Handbook Of Research On Distribution Channels

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Handbook of Research on Distribution Channels

Handbook of Research on Distribution Channels
Author :
Publisher : Edward Elgar Publishing
Total Pages : 599
Release :
ISBN-10 : 9780857938602
ISBN-13 : 0857938606
Rating : 4/5 (606 Downloads)

Book Synopsis Handbook of Research on Distribution Channels by : Charles A. Ingene

Download or read book Handbook of Research on Distribution Channels written by Charles A. Ingene and published by Edward Elgar Publishing. This book was released on 2019 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.


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