Harvesting Intangible Assets

Download or read book Harvesting Intangible Assets written by Andrew J. Sherman and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attorney and author Andrew J. Sherman approaches business using a simple, attractive metaphor: Businesspeople are farmers - or, at least, they should be. Entrepreneurs and executives should take a long-range, comprehensive approach to their endeavors, and recognize that time and acquired knowledge play large roles in profitability. Sherman overworks his symbolism, threatening to exhaust its soil, but his images of planting, toiling and reaping succeed as reminders of the approach he wants readers to take. getAbstract recommends his counsel to innovators and those managing innovation, and to leaders seeking a unified organizational vision.