Hospitality Sales and Marketing
| Author | : James R. Abbey |
| Publisher | : Educational Institute |
| Total Pages | : 0 |
| Release | : 2014-08-18 |
| ISBN-10 | : 0133594505 |
| ISBN-13 | : 9780133594508 |
| Rating | : 4/5 (508 Downloads) |
Download or read book Hospitality Sales and Marketing written by James R. Abbey and published by Educational Institute. This book was released on 2014-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
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