How Brands Grow
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Language: en
Pages: 246
Pages: 246
Type: BOOK - Published: 2010-03-11 - Publisher: OUP Australia & New Zealand
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really wor
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Pages: 256
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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2018-03-16 - Publisher:
This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2013-02-25 - Publisher: John Wiley & Sons
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These
Language: en
Pages: 282
Pages: 282
Type: BOOK - Published: 2004-09-15 - Publisher: Harvard Business Press
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--t
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