How Brands Grow 2 Revised Edition
Author | : Jenni Romaniuk |
Publisher | : |
Total Pages | : 256 |
Release | : 2021-09-20 |
ISBN-10 | : 0190330023 |
ISBN-13 | : 9780190330026 |
Rating | : 4/5 (026 Downloads) |
Download or read book How Brands Grow 2 Revised Edition written by Jenni Romaniuk and published by . This book was released on 2021-09-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.