How Digital Intelligence Drives Business Growth
| Author | : Zhizhuan Business Research Institute |
| Publisher | : Springer Nature |
| Total Pages | : 425 |
| Release | : 2023-12-25 |
| ISBN-10 | : 9789819942992 |
| ISBN-13 | : 9819942993 |
| Rating | : 4/5 (993 Downloads) |
Download or read book How Digital Intelligence Drives Business Growth written by Zhizhuan Business Research Institute and published by Springer Nature. This book was released on 2023-12-25 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
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