How To Use Type

Download or read book How to Use Type written by Lester Meachem and published by Laurence King Publishing. This book was released on 2012-09-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to the use of type in design for print and screen. It provides a creative, informative and practical introduction for those studying all pathways of graphic design. The authors discuss who uses type, where and when type is employed, audience and appropriateness of type and communication. The book includes basic information about type and its terminology, using typefaces, designing and communicating with type, colour and movement, experimentation with type and production issues. Throughout, examples are drawn from design for both print and screen. How to Use Type includes illustrated activities and case studies linked to key issues discussed in the text. This book offers an invaluable overview of an essential aspect of visual communication.