How To Write a Marketing Plan for Health Care Organizations
| Author | : William Winston |
| Publisher | : Routledge |
| Total Pages | : 186 |
| Release | : 2012-11-12 |
| ISBN-10 | : 9781136550874 |
| ISBN-13 | : 1136550879 |
| Rating | : 4/5 (879 Downloads) |
Book Synopsis How To Write a Marketing Plan for Health Care Organizations by : William Winston
Download or read book How To Write a Marketing Plan for Health Care Organizations written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
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