How To Write A Single Minded Proposition

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How To Write A Single-Minded Proposition

How To Write A Single-Minded Proposition
Author :
Publisher :
Total Pages : 110
Release :
ISBN-10 : 0692120009
ISBN-13 : 9780692120002
Rating : 4/5 (002 Downloads)
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Book Synopsis How To Write A Single-Minded Proposition by : Howard Ibach

Download or read book How To Write A Single-Minded Proposition written by Howard Ibach and published by . This book was released on 2018-05-04 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a step-by-step process, Howard demonstrates how five key ingredients on every creative brief work together to produce the single-minded proposition (SMP), the singular message that explains your brand's promise. Then he introduces you to two thought leaders who offer alternative ideas on where the creative brief can go.


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