In Defense Of Public Opinion Polling

Download or read book Public Opinion written by Barbara A. Bardes and published by Rowman & Littlefield. This book was released on 2012 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history.