Information Communication Technologies and Emerging Business Strategies
Author | : van der Graaf, Shenja |
Publisher | : IGI Global |
Total Pages | : 332 |
Release | : 2006-08-31 |
ISBN-10 | : 9781599042367 |
ISBN-13 | : 1599042363 |
Rating | : 4/5 (363 Downloads) |
Download or read book Information Communication Technologies and Emerging Business Strategies written by van der Graaf, Shenja and published by IGI Global. This book was released on 2006-08-31 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.