Innovative Pricing Strategies To Increase Profi Ts

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According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more reven
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Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Pro
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AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experi