Instructors Manual For Strategic Marketing Cases In Emerging Markets
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Language: en
Pages: 90
Pages: 90
Type: BOOK - Published: 2017-05-27 - Publisher: Springer
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and train
Language: en
Pages: 166
Pages: 166
Type: BOOK - Published: 2017-05-03 - Publisher: Springer
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 1984 - Publisher:
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries.
Language: en
Pages: 533
Pages: 533
Type: BOOK - Published: 1990 - Publisher:
Language: en
Pages: 159
Pages: 159
Type: BOOK - Published: 2013-09-03 - Publisher: Springer Science & Business Media
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.