Integrated Branding
| Author | : F. Joseph LePla |
| Publisher | : Praeger |
| Total Pages | : 326 |
| Release | : 1999-10-30 |
| ISBN-10 | : UIUC:30112046774250 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Integrated Branding by : F. Joseph LePla
Download or read book Integrated Branding written by F. Joseph LePla and published by Praeger. This book was released on 1999-10-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work argues that integrated branding is essential to an organization's success, and gives corporate strategists and decision makers the tools they should need to understand branding and make integrated branding work.
Top