Intentional Marketing

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Intentional Marketing
Language: en
Pages: 188
Authors: Carol Ottolenghi
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-10-15 - Publisher: Rowman & Littlefield

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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize
Intentional Marketing
Language: en
Pages: 162
Authors: Brenda L. Stewart
Categories:
Type: BOOK - Published: 2017-08-29 - Publisher:

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Lawyers today face more competition than ever. With all the demands inherent in a legal career, developing a marketing plan often takes a back seat to other pre
Strategic Marketing in Library and Information Science
Language: en
Pages: 267
Authors: Linda S Katz
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-03-07 - Publisher: Routledge

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Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters tha
A Fresh Wave of Marketing
Language: en
Pages: 105
Authors: Casey Gromer
Categories:
Type: BOOK - Published: 2018-10-28 - Publisher:

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You're a visionary entrepreneur, and the core of your business is making an impact on the world. Finding a better way. Making a difference. Shaking up the statu
Demarketing
Language: en
Pages: 240
Authors: Nigel Bradley
Categories: Business & Economics
Type: BOOK - Published: 2013-10-23 - Publisher: Routledge

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We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product i