International Advertising
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Language: en
Pages: 577
Pages: 577
Type: BOOK - Published: 2012-01-01 - Publisher: Edward Elgar Publishing
'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international adve
Language: en
Pages: 423
Pages: 423
Type: BOOK - Published: 2000 - Publisher: SAGE
A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
Language: en
Pages: 477
Pages: 477
Type: BOOK - Published: 2006-09-19 - Publisher: Springer Science & Business Media
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Eff
Language: en
Pages: 850
Pages: 850
Type: BOOK - Published: 2017-04-01 - Publisher: Kluwer Law International B.V.
Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some famil
Language: en
Pages: 382
Pages: 382
Type: BOOK - Published: 2011 - Publisher: Peter Lang
"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so
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