International Case Studies In Tourism Marketing
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Language: en
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Type: BOOK - Published: 2022-06-09 - Publisher: Taylor & Francis
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions f
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Type: BOOK - Published: 2003-09-02 - Publisher: Routledge
Embracing and Managing Change in Tourism examines management responses to the major changes taking place in international tourism and considers tourism itself a
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Type: BOOK - Published: 2012-05-23 - Publisher: Routledge
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly bei
Language: en
Pages: 503
Pages: 503
Type: BOOK - Published: 2022-01-05 - Publisher: Springer Nature
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learn
Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 2005-01-01 - Publisher:
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, d
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