International Marketing Rle International Business

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International Marketing (RLE International Business)
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Authors: Colin Gilligan
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Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
International Marketing (RLE International Business)
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Authors: Simon Majaro
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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an internationa
Strategies for International Industrial Marketing (RLE International Business)
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Authors: Peter W Turnbull
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Type: BOOK - Published: 2013-05-07 - Publisher: Routledge

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This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive origin
Research in International Marketing (RLE International Business)
Language: en
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Authors: Peter W Turnbull
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural
The Large International Firm (RLE International Business)
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Authors: Edith Penrose
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This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. Intern