Internet Marketing And Big Data Exploitation

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Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation
Author :
Publisher : Springer
Total Pages : 260
Release :
ISBN-10 : 9781137488961
ISBN-13 : 1137488964
Rating : 4/5 (964 Downloads)

Book Synopsis Internet Marketing and Big Data Exploitation by : I. Chaston

Download or read book Internet Marketing and Big Data Exploitation written by I. Chaston and published by Springer. This book was released on 2015-02-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.


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