Introduction to Sport Marketing
| Author | : Aaron Smith |
| Publisher | : Elsevier |
| Total Pages | : 330 |
| Release | : 2008 |
| ISBN-10 | : 9780750686853 |
| ISBN-13 | : 0750686855 |
| Rating | : 4/5 (855 Downloads) |
Book Synopsis Introduction to Sport Marketing by : Aaron Smith
Download or read book Introduction to Sport Marketing written by Aaron Smith and published by Elsevier. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
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