Key Account Management
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Language: en
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Pages: 194
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Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and op
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Type: BOOK - Published: 2012-11-13 - Publisher: John Wiley & Sons
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management s
Language: en
Pages: 416
Pages: 416
Type: BOOK - Published: 2015-02-03 - Publisher: Kogan Page Publishers
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an excepti
Language: en
Pages: 353
Pages: 353
Type: BOOK - Published: 2018-08-03 - Publisher: Kogan Page Publishers
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management
Language: en
Pages: 374
Pages: 374
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers
With a free CD ROM containing key account selection software and planning tools. Any organization's key accounts are its lifeblood. This highly practical book p
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