Key Topics In Consumer Behavior

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Key Topics in Consumer Behavior
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Pages: 106
Authors: Springer Behavioral & Health Sciences
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Type: BOOK - Published: 2022-11-09 - Publisher: Springer Nature

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This volume features cutting-edge and impactful articles from across Springer's diverse journals publishing program. In this curated collection, our editorial t
Essentials of Consumer Behavior
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Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it inc
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From identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues ar
The Routledge Companion to Consumer Behavior
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The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with custome
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
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Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to d