Lessons from a Chief Marketing Officer
| Author | : Bradford C. Kirk |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 243 |
| Release | : 2003 |
| ISBN-10 | : 0071403175 |
| ISBN-13 | : 9780071403177 |
| Rating | : 4/5 (177 Downloads) |
Book Synopsis Lessons from a Chief Marketing Officer by : Bradford C. Kirk
Download or read book Lessons from a Chief Marketing Officer written by Bradford C. Kirk and published by McGraw-Hill Companies. This book was released on 2003 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work takes an inside look at the consumer packaged goods industry, and provides readers with advice on how to become not just market leaders but leaders committed to great marketing. It reveals the strategies top marketers use to capture and dominate their markets.
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