Look At The Bigger Picture An Analysis Of Netflixs Business Model And Strategy From Ceo Reed Hastings Long Term View

Download or read book "Look at the Bigger Picture" an Analysis of Netflix's Business Model and Strategy from CEO Reed Hastings' Long-term View written by Amanda Ramsaran and published by . This book was released on 2014 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis is more of a case study, aiming to explore the potential impact of Netflix' business model and strategy on the traditional television and film ecosystem. It is a forward-looking examination, derived from CEO Reed Hastings' Long-Term View for Netflix as declared through the company's Investor Relations website in February 2014. This outlook was presented the same time the company's 10-K was filed for Fiscal Year [FY] 2013 with the Securities and Exchange Commission. Reed Hastings' Long-Term View for Netflix is written like a manifesto, declaring the revolutionary power that the company holds with regards to the television and film industry, primarily as a distributor of content. Netflix's power lies within its proprietary system and application technology that offers its subscribers suggestions and recommendations on what next to watch based on their viewing preferences and history. This collection of data has allowed Netflix to make decisions on content licensing and acquisition and, within the last few years, investment in original content. The Internet TV network's platform is available to subscribers for a no-commitment low monthly fee. Content is widely accessible, from any Internet connection and across a multitude of devices, from smartphones to large-format Smart TVs. Hastings declares that "the linear TV channel model is ripe for replacement" because of new time-shifting capabilities and technological advancements, including Netflix's own, that have given audiences advanced screen proliferation, and new choices in how they consume television and film, primarily through the Internet. This case study aims to present the ways in which Netflix is challenging that linear television model and theatrical film release model alike through their business model and strategy, as outlined particularly in the company's long-term view, outlook in their financial documents to investors, and releases about future endeavors.