Loose Leaf M Advertising

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Loose Leaf M: ADVERTISING

Loose Leaf M: ADVERTISING
Author :
Publisher : McGraw-Hill Education
Total Pages : 480
Release :
ISBN-10 : 1260152014
ISBN-13 : 9781260152012
Rating : 4/5 (012 Downloads)
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Book Synopsis Loose Leaf M: ADVERTISING by : Michael F. Weigold

Download or read book Loose Leaf M: ADVERTISING written by Michael F. Weigold and published by McGraw-Hill Education. This book was released on 2017-03-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.


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