Luxury Fashion Branding

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Luxury Fashion Branding

Author	: U. Okonkwo
Publisher	: Springer
Total Pages	: 481
Release	: 2016-01-18
ISBN-10	: 9780230590885
ISBN-13	: 0230590888
Rating	: 4/5 (888 Downloads)

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Book Synopsis Luxury Fashion Branding by : U. Okonkwo

Download or read book Luxury Fashion Branding written by U. Okonkwo and published by Springer. This book was released on 2016-01-18 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

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Language: en
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The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.

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