Managing Business Interfaces
Author | : Amiya K. Chakravarty |
Publisher | : Springer Science & Business Media |
Total Pages | : 333 |
Release | : 2006-03-03 |
ISBN-10 | : 9780387250021 |
ISBN-13 | : 0387250026 |
Rating | : 4/5 (026 Downloads) |
Download or read book Managing Business Interfaces written by Amiya K. Chakravarty and published by Springer Science & Business Media. This book was released on 2006-03-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.