Managing Innovation Design And Creativity

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Managing Innovation, Design and Creativity

Managing Innovation, Design and Creativity
Author :
Publisher : John Wiley & Sons
Total Pages : 591
Release :
ISBN-10 : 9780470510667
ISBN-13 : 0470510668
Rating : 4/5 (668 Downloads)

Book Synopsis Managing Innovation, Design and Creativity by : Bettina von Stamm

Download or read book Managing Innovation, Design and Creativity written by Bettina von Stamm and published by John Wiley & Sons. This book was released on 2008-04-28 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.


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