Managing Intellectual Property in the Advertising Industry
Author | : World Intellectual Property Organization |
Publisher | : WIPO |
Total Pages | : 120 |
Release | : 2011-09-10 |
ISBN-10 | : 9789280519518 |
ISBN-13 | : 9280519514 |
Rating | : 4/5 (514 Downloads) |
Download or read book Managing Intellectual Property in the Advertising Industry written by World Intellectual Property Organization and published by WIPO. This book was released on 2011-09-10 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.