Managing Marketing In The 21st Century

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Marketing Management in the 21st Century

Marketing Management in the 21st Century
Author :
Publisher :
Total Pages : 660
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ISBN-10 : IND:30000067920318
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Marketing Management in the 21st Century by : Noel Capon

Download or read book Marketing Management in the 21st Century written by Noel Capon and published by . This book was released on 2001 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.


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