Managing Retailing

Download or read book Managing Retailing written by Piyush Kumar Sinha and published by . This book was released on 2007-07-16 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.