Market Research In Practice
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Language: en
Pages: 257
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Type: BOOK - Published: 2004-03-03 - Publisher: Kogan Page Publishers
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques a
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Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it,
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Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,
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Pages: 282
Type: BOOK - Published: 2009 - Publisher: Juta and Company Ltd
Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2013-10-03 - Publisher: Kogan Page Publishers
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step
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