Marketing and Social Construction
| Author | : Christopher E. Hackley |
| Publisher | : Psychology Press |
| Total Pages | : 225 |
| Release | : 2001 |
| ISBN-10 | : 9780415208598 |
| ISBN-13 | : 0415208599 |
| Rating | : 4/5 (599 Downloads) |
Book Synopsis Marketing and Social Construction by : Christopher E. Hackley
Download or read book Marketing and Social Construction written by Christopher E. Hackley and published by Psychology Press. This book was released on 2001 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work draws on a range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.
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