Marketing Communication In African Languages
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This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which i
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Responding to mounting calls to decenter and decolonize journalism, The Routledge Companion to Journalism in the Global South examines not only the deep-seated
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Pages: 262
Type: BOOK - Published: 2023-03-13 - Publisher: Taylor & Francis
This book outlines how African language media is affected by politics, technology, culture, and the economy and how this media is creatively produced and approp
Language: en
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Pages: 325
Type: BOOK - Published: 2002-05-30 - Publisher: Bloomsbury Publishing USA
Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which mar