Marketing Communication In African Languages

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Marketing Communication in African Languages
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This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which i
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The Routledge Companion to Journalism in the Global South
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Responding to mounting calls to decenter and decolonize journalism, The Routledge Companion to Journalism in the Global South examines not only the deep-seated
African Language Media
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This book outlines how African language media is affected by politics, technology, culture, and the economy and how this media is creatively produced and approp
Dynamics of Marketing in African Nations
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Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which mar