Marketing Cultural And Heritage Tourism

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Sustainable Marketing of Cultural and Heritage Tourism

Author	: Deepak Chhabra
Publisher	: Routledge
Total Pages	: 253
Release	: 2010-04-19
ISBN-10	: 9781136997402
ISBN-13	: 1136997407
Rating	: 4/5 (407 Downloads)

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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

Sustainable Marketing of Cultural and Heritage Tourism Related Books

Language: en
Pages: 253

Sustainable Marketing of Cultural and Heritage Tourism

Authors: Deepak Chhabra

Categories: Business & Economics

Type: BOOK - Published: 2010-04-19 - Publisher: Routledge

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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro

Language: en
Pages: 0

Marketing Cultural and Heritage Tourism

Authors: Rosemary Rice McCormick

Categories: Cultural property

Type: BOOK - Published: 2014 - Publisher:

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Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the busi

Language: en
Pages: 95

Cultural and Heritage Tourism and Management

Authors: Tammie J. Kaufman

Categories: Business & Economics

Type: BOOK - Published: 2018-06-26 - Publisher: Business Expert Press

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The tourism industry continues to evolve as people’s interests have changed. There has been a shift in the type of experiences sought when people travel. One

Language: en
Pages: 368

Cultural Tourism in Europe

Authors: Greg Richards

Categories: Business & Economics

Type: BOOK - Published: 1996 - Publisher: Greg Richards

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Because few comparative data existed on European cultural tourism, when the European commission designated cultural tourism as a key area of tourism development

Language: en
Pages: 298

Heritage Marketing

Authors: Shashi Misiura

Categories: Antiques & Collectibles

Type: BOOK - Published: 2006 - Publisher: Routledge

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This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, envi