Marketing Ethics
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Language: en
Pages: 213
Pages: 213
Type: BOOK - Published: 2016-12-13 - Publisher: Taylor & Francis
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate
Language: en
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Type: BOOK - Published: 2008-03-03 - Publisher: Wiley-Blackwell
This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.
Language: en
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Type: BOOK - Published: 2020-10-05 - Publisher: SAGE
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op
Language: en
Pages: 461
Pages: 461
Type: BOOK - Published: 2015-09-15 - Publisher: SAGE
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impa
Language: en
Pages: 233
Pages: 233
Type: BOOK - Published: 2012 - Publisher: SAGE
With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or
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