Marketing Excellence 2

Download or read book Marketing Excellence 2 written by Hugh Burkitt and published by eBook Partnership. This book was released on 2011-07-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Excellence 2 features 34 award-winning case studies from some of the world's leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonald's, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more. Representing the best of the best, each case study details different marketing techniques in action, but all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution. To help draw out the lessons from the 34 studies, each of the 11 chapters of the book is introduced by a leading marketing practitioner, whose comments not only highlight key points of learning for each of the studies, but also show that they have found reading these cases an extremely rewarding exercise. We are sure that you will too.