Marketing In A Multicultural World

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Marketing in a Multicultural World

Author	: Janeen Arnold Costa
Publisher	: SAGE Publications, Incorporated
Total Pages	: 360
Release	: 1995-04-05
ISBN-10	: UCSC:32106011624951
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Marketing in a Multicultural World by : Janeen Arnold Costa

Download or read book Marketing in a Multicultural World written by Janeen Arnold Costa and published by SAGE Publications, Incorporated. This book was released on 1995-04-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volume for scholars, students, and professionals in marketing and race and ethnic studies.

Marketing in a Multicultural World Related Books

Language: en
Pages: 360

Marketing in a Multicultural World

Authors: Janeen Arnold Costa

Categories: Business & Economics

Type: BOOK - Published: 1995-04-05 - Publisher: SAGE Publications, Incorporated

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Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volu

Language: en
Pages: 312

7 Secrets of Marketing in a Multi-cultural World

Authors: Gilbert C. Rapaille

Categories: Business & Economics

Type: BOOK - Published: 2001 - Publisher: Executive Excellence Publishing

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7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international

Language: en
Pages: 258

Marketing to the New Majority

Authors: David Burgos

Categories: Business & Economics

Type: BOOK - Published: 2011-08-02 - Publisher: St. Martin's Press

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Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers p

Language: en
Pages: 482

Marketing and Consumer Identity in Multicultural America

Authors: Marye C. Tharp

Categories: Business & Economics

Type: BOOK - Published: 2001-02-06 - Publisher: SAGE Publications, Incorporated

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Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. T

Language: en
Pages: 301

Handbook on Cross-Cultural Marketing

Authors: Glen H. Brodowsky

Categories: Business & Economics

Type: BOOK - Published: 2020-09-25 - Publisher: Edward Elgar Publishing

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This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topi