Internal Marketing
Author | : Richard J. Varey |
Publisher | : Psychology Press |
Total Pages | : 340 |
Release | : 2000 |
ISBN-10 | : 0415213185 |
ISBN-13 | : 9780415213189 |
Rating | : 4/5 (189 Downloads) |
Download or read book Internal Marketing written by Richard J. Varey and published by Psychology Press. This book was released on 2000 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work represents a resource of the current research and conceptual development in internal marketing. It features case studies covering a wide range of sector and industry applications.