Marketing Management
| Author | : Christie L. Nordhielm |
| Publisher | : John Wiley & Sons |
| Total Pages | : 434 |
| Release | : 2014-01-07 |
| ISBN-10 | : 9781118014554 |
| ISBN-13 | : 1118014553 |
| Rating | : 4/5 (553 Downloads) |
Book Synopsis Marketing Management by : Christie L. Nordhielm
Download or read book Marketing Management written by Christie L. Nordhielm and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
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