Marketing Management

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Marketing Management

Author	: Philip Kotler
Publisher	:
Total Pages	: 657
Release	: 2012
ISBN-10	: 0132103044
ISBN-13	: 9780132103046
Rating	: 4/5 (046 Downloads)

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Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 2012 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.

Marketing Management Related Books

Language: en
Pages: 657

Marketing Management

Authors: Philip Kotler

Categories: Marketing

Type: BOOK - Published: 2012 - Publisher:

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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theor

Language: en
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Marketing Management

Authors: Russell S. Winer

Categories: Marketing

Type: BOOK - Published: 2007 - Publisher: Prentice Hall

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For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the

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Authors: Christie L. Nordhielm

Categories: Business & Economics

Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

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Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known exam

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Business to Business Marketing Management

Authors: Alan Zimmerman

Categories: Business & Economics

Type: BOOK - Published: 2013-04-12 - Publisher: Routledge

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Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to

Language: en
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Events Marketing Management

Authors: Ivna Reic

Categories: Business & Economics

Type: BOOK - Published: 2016-09-19 - Publisher: Routledge

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order