Marketing Plans For Service Businesses

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Marketing Plans for Service Businesses

Author	: Malcolm McDonald
Publisher	: Elsevier
Total Pages	: 416
Release	: 2006
ISBN-10	: 9780750667463
ISBN-13	: 075066746X
Rating	: 4/5 (46X Downloads)

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Book Synopsis Marketing Plans for Service Businesses by : Malcolm McDonald

Download or read book Marketing Plans for Service Businesses written by Malcolm McDonald and published by Elsevier. This book was released on 2006 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing Plans for Service Businesses' is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic style and each chapter has examples of marketing planning in practice.

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Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that fir