Marketing Strategy For Creative And Cultural Industries

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Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a sol
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Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their for
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"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century
The Creative Industries
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Authors: Terry Flew
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"Moving from age-old warnings about the influence of the cultural industry to a tentative embrace of a global creative society, Terry Flew′s new book provides
The Oxford Handbook of Creative Industries
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The Oxford Handbook of Creative Industries is a reference work, bringing together many of the world's leading scholars in the application of creativity in econo