Marketing Strategy In The Pharmaceutical Industry

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Pharmaceutical Marketing

Author	: Mickey C. Smith
Publisher	: CRC Press
Total Pages	: 444
Release	: 1991-10-24
ISBN-10	: 1439810915
ISBN-13	: 9781439810910
Rating	: 4/5 (910 Downloads)

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Book Synopsis Pharmaceutical Marketing by : Mickey C. Smith

Download or read book Pharmaceutical Marketing written by Mickey C. Smith and published by CRC Press. This book was released on 1991-10-24 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and

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